In Plants We Trust.

Our Mission

We empower people to take control of their health destiny.

At PLANTSTRONG, we advocate for the scientifically proven benefits of plant-based living. We envision a world that universally understands, promotes and prescribes plants as the solution to empowering health, enhancing performance, and restoring the environment. 

Meet Rip Esselstyn & Watch the Engine 2 Story

You're Invited!

What's going on at PLANTSTRONG

We want everyone to experience the benefits of eating more plants. Our team is dedicated to providing exceptional food products,
immersive in-person retreats, accessible virtual events, and cutting-edge educational podcasts.

fake rolex watch could be described as probably pratiquant associated eminence inside of value .

Meal Planner


Members have access to hundreds of whole food, plant-based, oil-free recipes, personalized meal recommendations, interactive grocery lists, access to food coaches, personal saved menus and a database…
Check it Out


Rip is a natural truth-seeker. Join him each week as he celebrates the people who are leading the charge toward making plant-based living easier and more accessible.
Check it Out
Food Line


We make delicious meal solutions that are 100% plant-based, whole grain, oil free, and without excessive sodium.
Check it Out

Coaching Program

PLANTSTRONG Coaching Thousands of people have adopted a whole foods, plant-based lifestyle to take control of their health. We offer a program designed to help you harness the power of plants…
Check it Out


Community is our core value. Join thousands of like-minded people in our free PLANTSTRONG community. Take the seven-day challenge, share recipes and best practices, and get early access to events and…
Check it Out

New & Improved!

Healthy Heart. Happy Belly.
The much loved Rip's Big Bowl Cereal is back.

The anchor to Rip’s success for over 30 years has been his morning ritual: Rip’s Big Bowl. This cereal was originally created during his days as a professional triathlete when he needed to fuel up before a long day of training. This new and improved version has been “up-dated” with the inclusion of chopped dates, and it is now nut-free!

No matter where you are on your journey, we have tools to help you along the way. Learn how our PLANTSTRONG resources have helped others.


The meal planner makes living this lifestyle a breeze - especially when you are cooking for a family of 5 with food allergies! Love it!

— Katie M.

PLANTSTRONG Meal Planner Member

The PLANTSTRONG Pizza Crust kits helped my family get on board with eating this way. Pizza night is a huge hit - even without all of the cheese and meat. Thank you!

— Melissa R.


Spending a week with the PLANTSTRONG Team in Sedona was absolutely life-changing. The information was so thorough and the team was so attentive to our needs. My sister and I loved every minute at the Mago Retreat with the Esselstyn's and their whole team.

— Margaret O.

PLANTSTRONG Retreat Attendee

After a lifetime of yo-yo dieting, I finally did something different. The Rescue 10x Mindset Mastery Program taught me that it was my habits and mindset that really make change. I can't believe how much progress I have made with creating new habits, breaking old behavior patterns and just - well, everything! I LOVE 10x!

— Lisa J.

Rescue 10x Student

I love the new PLANTSTRONG Community! seeing all of the community meals, recipes, free events and the community of like-minded plantstrong people really helps me stay focused. Thanks for creating a space for us!

— Jennifer C.

PLANTSTRONG Community Member


We have shared our favorite family-friendly recipes along with
encouraging articles to help you get on the plant-strong path and enjoy your journey.

Creamy Wild Rice Mushroom Stew

Creamy Wild Rice Mushroom Stew

Summer days are heating up across the country. This cool customer packs a savory and sweet crunch with a tangy lime twist. Perfect for picnics and back yard barbecues…

Ami Mackey August 25, 2023
Five Ingredient Sweet Potato Curry in a Hurry

Five Ingredient Sweet Potato Curry in a Hurry

A satisfying and easy recipe for your busy family. Want more time saving meal solutions? Check out PLANTSTRONG Foods for our full product line!   Five…

PLANTSTRONG August 3, 2022
Heading Outdoors? Time for Some PLANTSTRONG Camping!

Heading Outdoors? Time for Some PLANTSTRONG Camping!

One of the stress points for PLANTSTRONG campers hitting the trails is: How do I continue to fuel my body properly when so much of what traditionally constitutes…

Carrie Barrett June 17, 2022
Won't I Lose My Man Card if I Stop Eating Meat?

Won't I Lose My Man Card if I Stop Eating Meat?

For more than a decade, Rip Esselstyn traveled the country sharing the good news about switching to a PLANTSTRONG lifestyle. Men resisted more than women because…

Carrie Barrett May 31, 2022
Why We Veto the Keto Diet...and You Should Too!

Why We Veto the Keto Diet...and You Should Too!

The keto diet, and others like it (Paleo, Atkins, South Beach), have become ubiquitous in our diet culture because of their rapid weight-loss effects. Unfortunately,…

Carrie Barrett May 24, 2022
Hypertension - A Silent Killer

Hypertension - A Silent Killer

47% of American Adults Have High Blood Pressure Let's take a few minutes to discuss the implications of that staggering statistic. When you get your blood…

Carrie Barrett May 16, 2022
Why Do I Have to Give Up Cheese? It's So Hard!

Why Do I Have to Give Up Cheese? It's So Hard!

Let’s call it like it is. Cheese is Dairy Crack. “I just can’t live without my cheese,” you say. It is one of the most common struggles people have…

Carrie Barrett April 26, 2022
The PLANTSTRONG All Star Recipe Collection

The PLANTSTRONG All Star Recipe Collection

Whether you are brand new to the lifestyle or are a plant-eating pro—these recipes are in the PLANTSTRONG Hall of Fame and are consistently ranked the highest…

Ami Mackey April 20, 2022

Follow us on social for the latest!


Follow us on Instagram for quick meal ideas, hints and tips for following
a plant-based lifestyle and current happenings at PLANTSTRONG.

Just Announced! 2024 PLANTSTOCK is Live & In-Person