AUTHENTIC. FRIENDLY. PASSIONATE ABOUT PLANTS.
We want to reach as many people as possible with the good news about plants.
WE ARE PLANTSTRONG, What we stand for
Get in the Driver Seat With Your Health.
The power of whole, PLANTSTRONG foods to protect, heal, and reverse disease has never been as timely as it is right now.
You can have it all! You can have insanely radical, radiant health and incredibly delicious food all at once. Now is the time for you to take control. A healthy future lies in front of you.
Our Purpose
Our purpose is to simplify the journey to a plant-based lifestyle with a complete ecosystem for education, support and healthy products — built on a foundation of quality and proven science.
Our Mission
Our mission is to empower people to take control of their health destiny and advocate for the proven benefits of plant-based living.
Our Vision
Our vision is a world that universally understands, promotes and prescribes plants as the solution to empowering health, enhancing performance, and restoring the environment.
Rip Esselstyn
Founder
Hey There! Meet Rip
#1 NYT Best-Selling Author and Founder of PLANTSTRONG
Rip Esselstyn spent a decade as one of the premier triathletes in the world. He then joined the Austin Fire Department where he introduced his passion for a whole-food, plant-based diet to Austin’s Engine 2 Firehouse in order to rescue a firefighting brother’s health.
To document his success he wrote the national bestselling book, The Engine 2 Diet, which shows the irrefutable connection between a plant-based diet and good health. He is featured prominently in the documentaries Forks Over Knives and The Game Changers.
As the founder of PLANTSTRONG, Rip develops and implements a range of programs and events geared toward education, inspiring and nurturing PLANTSTRONG living for individuals, families, and organizations across the globe
Books, TED talks, and media features
Rip's Ted Talk and Interviews
Rip gave this inspiring TED talk in 2013, and the message still rings true today. Watch to hear where it all began!
Where it all began
Our Plantstrong Journey
From humble beginnings to a leading voice in plant-based living, LIVEPLANTSTRONG’s story is a testament to the power of passion and purpose.
Discover how we ignited a movement, overcame challenges, and became a catalyst for positive change. Join us as we share our inspiring journey towards a healthier, more compassionate world.
Your health is your most valuable asset. The foods you eat are an investment in your health.
Food should be made from whole plants.
Never ever give up.
Human connection and collaboration.
